Spare Change: Strategic Social Marketing for Nonprofits

making a difference with social marketing
by Nedra Kline Weinreich

About Nedra Weinreich

Nedra is a social marketing consultant, author and speaker who works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications.

Email me

Follow @Nedra

Hands-On Social Marketing

Recent Bookmarked Links

del.icio.us linkrollsgreat free widgetsWidgetbox

Interviews with Nedra

Free Range Communication
TriplePundit Interview
Power 150 Power Profile
MinistryCOM Interview
Oddpodz Interview
Jenerous Podcast
BlogHer Interview by Beth Kanter

Social Marketing Bloglines

Spare Change Widget

3.21.2006

Strategic Social Marketing for Nonprofits

I have a new article up on MarketingProfs.com called Strategic Social Marketing for Nonprofits.

If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the effectiveness of programs and activities that are the reason your organization exists in the first place—to make a difference.

Social marketing uses the same tools and techniques of commercial marketing, but its purpose is to bring about positive health and social change. Rather than focusing on sales or funds raised as the ultimate outcome, social marketing's bottom line is behavior change...

I hope you'll read the rest for what I think is a good basic overview of social marketing.

Permalink