Driving in my car this afternoon, flipping the channels, I came across the tail end of a radio ad promoting a career at the CIA. Given that it was on alternative rock station KROQ (a classic LA station that is not known for attracting a particularly pro-government audience), I kept waiting to find out that it was a parody ad. But no, it was for real. It made me wonder whether they had done their research on the station’s demographic.
I tried to find the ad online and only found this TV spot, but the words are basically the same. It was an odd juxtaposition with the Green Day song that came on right after it.
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
