Nedra is a social marketing consultant, author and speaker who works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications.Email me
Of course, we engage in social marketing precisely to change the way people act. And given the critical, often life-and-death health and social issues that we address in social marketing programs, we have an extra obligation to the public trust to conduct ourselves in an ethical manner. The positive outcomes that we are trying to achieve in improving people's health or quality of life never justify engaging in questionable practices to achieve our ends. I'll leave the last word to Seth:
Let's start at the beginning:
Marketing (the use of time and money to create a story and spread it) works. Human beings don't make rational decisions, they make emotional ones, and we've seen time and again that those decisions are influenced by the time and money spent by marketers.
So, assuming you've got no argument with that (and if you're a marketer who doesn't believe marketing works, we need to have a longer discussion...) then we get to the next part of the argument:
Your marketing changes the way people act.
As marketers, we have the power to change things, and the way we use that power is our responsibility--not the market's, not our boss's. Ours.
It is my hope that no one is made the villan here and that both groups can cooperate to make the differences in the two practices and methodologies clear. I think that this would serve the “greater good”. Additionally, the public discussion in the blogosphere could generate positive attention for both.
To reveal the true and ample doctrines of Islam, and expose the contempt these terrorists hold for the spiritual essence of our religion. These terrorists and their ungodly way are the ones responsible for making Islam an easily marked target in the eyes of the world, as well as causing Muslims to be the subject of criticism before the world community.The website and campaign quote verses from the Koran that directly challenge terrorist practices and appeal to religious values, which I had suggested might be effective in my original post because that goes to the heart of the issue. However, the television ad does not provide much reason for a suicide bomber to think twice about what he plans to do. Perhaps a better approach might be to show the bomber arriving in heaven eager for his 72 virgins and getting the door slammed in his face.
Definitely worthwhile to check out, especially if you already prefer Yahoo as your search engine of choice. In any case, earning a penny or so for your favorite charity or school each time you search could end up bringing in big bucks if you spread the word and get other supporters to use Goodsearch too.
GoodSearch is an Internet search engine with a simple concept and unique social mission. GoodSearch enables you to help fund any of hundreds of thousands of charities or schools through the simple act of searching the Internet.
The company was founded by a brother and sister team who lost their mom to cancer and wanted to find an easy way for people to support their favorite causes.
It's simple. You use GoodSearch.com like any other search engine (we've partnered with Yahoo! to ensure great results), but each time you do, money is generated for your favorite cause.
Last year search engines generated close to $6 billion in revenue from advertisers. Think about what your favorite cause could do with even a fraction of that money!
Ghost Town is the first interactive text novella from Virgin Mobile and YouthNoise. It's the gripping story of a teenage football player named Ghost who is hiding a dark secret—he's homeless. This secret will shock his classmates as he tries to manage the ins and outs of high school, an uncertain future, and just trying to stay alive.The characters from the story each have a profile and blog on youthnoise.com, interacting with readers and each other in the comments. They also each have a MySpace page.
Sample “Protestones” include “Hell no, we won’t go!” and “Viva La Revolution!” while “Stop and Thinktones” include “Every 3.6 seconds someone dies of hunger” and “Nearly one in four people live on less than $1 per day.” Ringbacks include factual information about subjects as diverse as the depletion of the planet’s rainforests and cruelty to animals, while wallpapers include graphic illustrations accompanied by statements such as “Pollution Stinks,” “Change Your Habits, Not the Climate” and “Dissent is NOT Un-American.”Kids love to be able to personalize their phones, and this presents an opportunity for nonprofits to be able to give their teen supporters a way to express their affinity for the cause. YouthNoise knows this too, and they just had a contest to design a phone charm that embodies the site's philosophy. If you are working with youth, how can you make their mobile phone -- one of their main methods of communication -- into a way of getting your message out?
Over and above its basic messages, Airborne will work in conjunction with socially-responsible groups across the continent to create cause-specific products. In addition, the company will select one group to which it will donate 10% of all Just Cause net proceeds each month.
This audio conference will discuss the key elements in developing a social marketing strategy—from targeting specific audiences and developing of a logic model to creating messages and collateral that resonate with those audiences and motivate action. The discussion also will center on the differences between social and commercial marketing, the importance of research and evaluation in creating a social marketing strategy, and tactics that social marketers use to implement behavior changeWhen you register for the conference, you will receive a call-in number for the conference. I am not familiar with either of the speakers, but this sounds like a great introduction to social marketing, whether or not you are working with a coalition.
Presenter for the call will be Sue Stine, Manager of Dissemination and Coalition Relations for CADCA’s National Coalition Institute. The program will be moderated by Dr. Eduardo Hernández, Deputy Director Dissemination and Coalition Relations for the Institute.
In addition to reciting statistics about marijuana use ("There are more teens in treatment for marijuana than for alcohol dependence—is that funny?"), Riley chided the Rolling Stone promotion as all too retro. "Unless they're going for the over-50 demographic, it sounds like their marketing department might be a little out of touch," Riley said. "Maybe some baby boomers still find this kind of thing edgy, but young people don't."While I don't think the marketing department being out of touch would have been my main point, at least someone has spoken out about this.
Everyone at one time or another has had to create a document of some sort. Whether it was a poster for your son's 7th grade presidential election campaign or your boss's directive to create a flyer for distribution by fax. The question is, do you have to be a trained graphic designer to create these documents? No, you don't. You only need to have a set of guidelines to follow, one of which is to open your mind and let your creativity out to play. It's probably been a while since the two of you got together. There is a world out there to explore with your two hands and one brain, so roll up your sleeves and put on your thinking cap.Knowing the general principles of graphic design will serve you well in your social marketing programs, whether or not you are actually the one creating the layout. If you understand things like how to depict ideas graphically, use color effectively, choose a font that adds to your message and compose an eye-catching design, you will be much more successful in your efforts.
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