Nedra is a social marketing consultant, author and speaker who works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications.Email me
I have a problem. I'm an introvert. I'm not shy. I'm not afraid of being in public. But I am horrible at chit-chat and gossip. If I spend an evening at a social function with people I don't know or don't like, I get home and feel like I've spent all day at the ocean. It's that fighting-the-waves and drained-by-the-sun kind of tired. I would rather spend four hours with my head stapled to the carpet. I would be more comfortable that way.That's me. Absolutely. I do enjoy meeting new people and spending time with friends, but the minutiae of socializing does not come naturally to me. If you're an extrovert, you are probably thinking, "What is her problem? You just talk. About anything. It's easy."
Ernst & Young displayed a 9-foot poster in Times Square as part of a campaign to spotlight successful men who value their personal lives. Lehman Brothers is presenting their initiative encouraging employees to occasionally work from home as contingency planning for a disaster. But ultimately the goal is to destigmatize flex schedules to retain women and recruit younger workers by making the issue gender neutral.
Some employers are trying to overcome a perceived stigma on flexible work schedules -- often viewed as a concession to women -- by redefining the issue as a quality-of-life concern for everyone. The approach is gaining traction, especially in the male-dominated financial-services sector, where employers have long struggled to retain and promote women.
Among the techniques companies are testing: highlighting successful men who have tapped flexible work arrangements; encouraging more employees to work from home part of the time; and promoting alternative career paths.
I thought it would be just another lonely night nursing my Guinness in my smoke-free watering hole - until he caught my eye. By "he" I mean New York Mayor Michael Bloomberg.
The mayor was glowing like a guardian angel sent from heaven to protect us all from everything. Our eyes locked. Within seconds I found him next to me, making sure I was properly seated on the stool so that I didn't fall off and hurt myself.
I was humbled by his compassion and love as he checked the soles of my shoes to see that they weren't perilously worn. He looked up at me and smiled.
"Thank you for banning trans-fats," I said, saluting him with a flavorless French fry.
"My pleasure," said the mayor as he set about blunting the bar's dangerously sharp cocktail toothpicks.
He fixed a steely gaze on another patron's hamburger and snapped his fingers. Immediately the City Council and Board of Health appeared behind him.
"I want all hamburgers to be cooked for 85 minutes," said the mayor, "only then can we make every burger in this great city safe. God help us."
His entourage nodded in unison and immediately passed legislation. I was impressed by his incredible power and Bono-like concern for us New Yorkers...
Read the rest here.
Dear Friends,Someone hire that copywriter! Fundraising is not generally within my purview, so I'm not going to use this post to teach you how to do it. Luckily, Katya has a great post from a couple of weeks ago on exactly this -- how to write an effective opening line for a fundraising letter. She says:
In our world of "I's" -- ipods, ibooks, itunes, imacs... I wants -- the Zimmer Children's Museum and its outreach programs teach children I care...I value...I support...I lead...I give...
Remember, an A+ letter grabs you from the first line by speaking to your values and presenting you with a compelling reason to act that is relevant to those values.Grade: A+
Government driven social marketing can turn around and change the law to make our alternative behaviour mandatory. We can attempt to use social marketing to gain compliance to our idea, or we can force behaviour through punishment. Switching to legislative enforcement when our social change campaigns fail to take a grip is cheating. It's saying that if you won't play nicely, we'll force you to play.This would not have been possible without the efforts of the anti-smoking forces that paved the way for policy change back in the 90s. I do see a difference, though, between restricting secondhand smoke -- which can affect the health of other people -- and restricting the use of trans fats -- which only affects the eater.
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