Nedra is a social marketing consultant, author and speaker who works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications.Email me
Wednesday, August 29Also, just a quick reminder that the early registration discount for the next Social Marketing University training in Los Angeles ends on August 31st. Register by Friday, and you'll get $100 off of the registration fee. We have some special guest speakers who I will announce very soon. Hope to see you there!
8:30 am - 10:15 am (EDT)
Opening Plenary Session
Using Metaphor to Understand and Communicate to Your Audiences
Mary Beth Jowers, Managing Director of Olson Zaltman Associates
Self-Invention and Self-Care: A Yankelovich MONITOR Perspective on Understanding Health Consumers In the Emerging Era of Consumer Empowerment
Dr. J. Walker Smith, President of Yankelovich, Inc.
Thursday, August 30
8:00 am - 8:45 am (EDT)
Special Keynote Session
Applying Social Marketing Strategically: Lessons from England
Dr. Jeff French, Director of the National Social Marketing Centre in London, England
Thursday, August 30
1:30 pm - 3:00 pm (EDT)
Closing Plenary Session
Health Communication Challenges in the Digital World
Dr. Esther Thorson, Professor and Associate Dean for Graduate Studies, Director of Research, Reynolds Journalism Institute, University of Missouri – Columbia
Developing a Collaborative Distribution Channels Strategy
Dr. Robert Spekman
Tayloe Murphy Professor of Business Administration, Darden School of Business, University of Virginia
If Kotler is widely seen as the father of marketing, then Theodor Geisel (aka Dr Seuss) should be proud to be marketing's funny uncle. Between 1950 and 1965, Dr Seuss inadvertently published a sophisticated range of marketing texts. At the time, these break-through marketing texts were unrecognised by industry and academia, who discarded the theories concerning relationship marketing, promotion, service recovery and product over complication."Cat in the Hat" is a lesson in service recovery. "Green Eggs and Ham" teaches us that "integrating the promotional message of trial adoption with a free sample in a low pressure environment provides a greater return than the high pressure awareness campaign." And the Sneetches provide a case study of the social meaning derived from branding.
So why am I doing this? Why am I “coming out” like this? The honest answer is that I don’t know what else to do any more. I’ve tried everything I’ve ever known how to try. I’ve gone to the emergency room seeking admission as a psychiatric inpatient. (I do not recommend this, by the way, unless you think spending twelve hours handcuffed to a chair next to a drooling meth addict is lots-o-laffs.) I’ve attempted to confide in friends. I’ve been on drugs — the prescription kind, I mean. I’ve seen therapists. I’ve even prayed, back before the Almighty — if He even exists — stopped taking my calls.
So now I’m screaming in the dark.
Maybe there’s somebody out there. Maybe there’s somebody out there who’s like me. Somebody who’s learned to live and function with this … ugh. This handicap, for lack of a better word. Maybe that person will send me an e-mail with a magic incantation for surviving with this.
Or maybe I’ll be that person for somebody else. Maybe some twenty-year-old girl is sitting out there right now, in the wee hours of a Sunday morning, crying in her dorm room and wondering why she can’t be like everyone else. To that person, whomever and wherever you are, I don’t have any answers. I’m sorry. I don’t really believe, deep down, that anyone does. I probably can’t be your friend, just like you can’t be mine. People like us can’t really have friends, not in the long run. But understand that you are not alone. I’m in this too. Right there with you.
The comments that he received from the post were a mix of support and "me toos." This one was particularly touching:
So, I’m that 20 year old girl you were talking about…though not in her dorm room, but her apt. Something about your article just hit home. I feel the same way you do a lot. I go through numerous mood swings for no apparent reason and I know they’re going on, but I cannot control them. So many people say “just be happy” but that’s impossible when you can’t control yourself. Oh what I would give to be able to just snap out of this. To feel the love that everyone DOES have for me. To feel like I’m actually worth something would be amazing! But there’s something that does not allow it. I know it’s there, but there’s no way to get rid of it. I try to overcome it, but it can’t be overcome.
So thank you for letting me know I am not alone in this world, and I hope you know you are not either...
Blogging is an incredibly powerful way to connect with other people -- whether you are the blogger or the reader. When a blogger has built a following of people who read his or her words regularly, a bond can form that goes beyond the content of the blog posts, providing an instant support group. Others who have never heard of the problem get to learn about it vicariously and perhaps realize that someone they know might be affected, and those who suffer from it themselves can see that they are not alone. One blog post could change someone's life. I hope that it's changed Jeff's for the better.
The market's single aisle is too narrow for us to walk side by side. We squeezed past a display of lettuce greens turning sickly shades of brown.Tesco will be opening a dozen "Fresh and Easy" markets in the LA area, which will offer fresh produce, meats and prepared meals. Fresh and Easy's marketing director, Simon Uwans, found that
The refrigerators are stocked with sugary yogurt, lard, packets of American cheese slices, and gallons of milk — just about to expire — for $4.
almost irrespective of the type of household we went into, people were telling us what they wanted was fresh wholesome food and they wanted it to be affordable and they wanted it to be in their neighborhood.Local health educator Rosa Giron is quoted as saying, "This community is an emergency for obesity and diabetes for childrens, because they don't eat right." And based on the infrastructure, a communication program telling people the benefits of eating more fruits and vegetables would not get very far.
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