making a difference with social marketing
by Nedra Kline Weinreich
LinkThe next Social Marketing University training is coming to Washington, DC on January 11-13, 2010. If you're interested in learning the fundamentals of social marketing to bring about health, social or environmental behavior change, this is the course!

The training is for people working at nonprofits, government agencies, PR/marketing agencies or others who want to build knowledge and skills for building an effective social marketing strategy. If you're already familiar with social marketing but want to learn about how to use social media within a social marketing program, you have the option of just attending the last half-day, which is the Next Generation Social Marketing Seminar.

This course is being co-sponsored by the Public Health Communication & Marketing Program at the George Washington University School of Public Health and Health Services. The agenda will include a social marketing case study presented by the program's director, Doug Evans.

For more information about SMU and to register, see the Social Marketing University information page. If you register before December 11, you will get a $100 discount. You can also receive additional discounts when more than one person from the same organization registers, or if you are a student.

As a reader of my blog, you will get an additional $75 off on top of the other discounts by using the discount code 'BLOG'.

I hope I'll see you there!
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It was a very nice idea! Just want to say thank you for the information you have shared. I can see that you are putting a lot of time and effort into your blog and detailed articles. Keep posting the good work.

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Anonymous Social Student said...
Hey guys,

This is cool! I've been working in DC alongside a cool organization called Compass Partners which is incubating student social-venture start-ups and offering a social entrepreneurial fellowship program that is in the process of hitting some new schools. Check them out:

Blogger x said...
a friend suggested your blog; thanks for getting the word out :)


Anonymous Brian Biroscak said...
Hi Nedra,

I'm curious about the last half-day on social media usage for social marketing. Was there much discussion regarding the confusion of the two terms (i.e., "social media" vs "social marketing")? I assumed that most social marketers were frustrated by the confusion, but when I asked Nancy Lee about it in January, she thought that there might be some upside to the confusion (i.e., upside for social marketers).

Thanks for your thoughts,

Brian Biroscak

Blogger Nedra Weinreich said...

We do talk a little about the confusion at SMU, and in fact I had a couple of people who registered for the last half-day not realizing that there is a difference between social media and social marketing, whose work had nothing to do with health and social issues.

I don't see an upside to it. The confusion causes problems on both sides of the term, which leads to very real consequences (ie, funders in UK getting up in arms at the budget for a 'social marketing' program not understanding that it's more than Twitter and Facebook). It also leads to people not getting the information they are looking for in their Google searches.

I'm not sure what the solution is. I've spent years addressing this issue with people in the social media marketing world who are using the term incorrectly, but there's just more of them than there are of us. Perhaps we need to augment our name (ie social change marketing) or do a better job of marketing social marketing. I'm hoping the new social marketing association that's in formation will lead the charge on this issue.

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