Spare Change

making a difference with social marketing
by Nedra Kline Weinreich
The Robert Wood Johnson Foundation invited me to write a guest post on its Pioneering Ideas blog, along with several other people who are investigating how games can be used to promote health. This guest blogger series is tied into the 2009 Games for Health Conference, which happened a couple of weeks ago, as well as a recent report from the Sesame Workshop’s Joan Ganz Cooney Center, which looks at how video games can be a positive force for children's health.

The question they posed for us to answer was:
"There is a growing consensus that digital games can be deployed to support learning and behavior change for positive health outcomes among children. What do you think needs to be done to increase the use of digital games for this purpose?”
In my guest post, I look at the question from a marketing perspective to think about how to increase the acceptability of health games and to encourage their development and use. My post will be up on Monday at the Pioneering Ideas Blog. (I'm on my way out of the country for a week, but will update with the specific link to my post as soon as I can.) I hope you'll take a look at it and leave a comment with your feedback and perspective.
Like this post? Subscribe & spread the word:
It's that time again - time to announce the next session of Social Marketing University! Many of you know that I have been offering SMU trainings since 2006 as a 2-1/2 day introduction to using social marketing to promote health and social issues.

This year, taking into account many people's requests for the next level of social marketing training beyond the basics, I will be offering the Social Marketing University Advanced Course. This 2-day training is for people who are already familiar with the fundamentals of social marketing who are looking for new ideas and insights, including those who have taken previous SMU trainings in what I am now calling the Foundations Course.

The Advanced Course will be offered on September 14-15, 2009 in Berkeley, CA. We'll focus on topics like audience segmentation techniques, real-world research and evaluation, effective approaches to behavior change and will spend a full day on using online social media strategically. For more information, pricing and registration, see the SMU information page.

Don't be disappointed if you can't make it to Berkeley this time, or if you would like social marketing training but are not quite ready for the Advanced Course. I will also be offering a series of four webinars on social marketing fundamentals through Social Marketing University Online during the summer. You can attend this series to prepare for the Advanced Course, or just to bone up on individual social marketing topics of interest to you.

These 60-minute webinars will happen every other Wednesday at 12 noon PDT in the months leading up to the Advanced Course. The schedule is as follows:
  • July 22, 2009 - Change for Good: Using Social Marketing to Make a Difference
  • August 5, 2009 - Building An Effective Social Marketing Strategy
  • August 19, 2009 - Creating Social Marketing Messages That Work
  • September 2, 2009 - Social Media for Social Marketers
Take a look at the SMU Online information page for detailed descriptions of the webinars and pricing (4 for the price of 3!).

I'm also happy to offer a 10% special discount off the Advanced Course for my blog readers (enter discount code "BLOG"), and I hope you will join me at one or more of these events!

Keep up with the latest on SMU by joining the Facebook Fan Page or following the @SocialMktgU Twitter account.
Like this post? Subscribe & spread the word: