I am very excited to announce that I will be offering a two-day social marketing training in Los Angeles on September 18-19, 2006. The training will take place at the UCLA Conference Center on the beautiful University of California, Los Angeles campus in Westwood. The reason why I am so excited about this is that until now I have done many private workshops for various organizations and conferences, but this is the first training I am opening up to the public. That means that you can come to learn about how to use social marketing to create health or social change on your issues, whether you are ready to develop a comprehensive program now or you just want to broaden your skills for future projects.
The focus of this training is to create a social marketing strategy for your own program, as well as to provide you with the knowledge and skills to help you implement it once you return to your office. We’ll cover:
- How social marketing uses commercial marketing tools to create behavior change
- How to think like a social marketer
- How to segment and understand your audience
- How to develop a strategy using the 8 Ps of the social marketing mix
- How to follow the social marketing process to develop an effective program
- How to use audience research techniques to build and test your strategy, including an in-depth discussion of focus groups
- How to design effective messages and materials
- How to work with the media to get your message out through news and entertainment programming
- How to use cutting-edge technologies to put the new media to work for you
- How to get the most out of your social marketing budget — even if it’s small
You will receive a copy of my book, “Hands-On Social Marketing: A Step-by-Step Guide,” and other great benefits during the two days. And if you register before July 31, you will receive a $100 discount off of registration. Each additional person from your organization who registers will receive another $50 off of the registration fee — have your whole team come together for a more productive strategy session. Students also get a huge discount.
For all the details about the training, fees and housing accommodations, see the Social Marketing University information page or go directly to the registration site.
I hope you’ll join me there!
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
