The truth campaign to mobilize youth against the tobacco industry has a new website out with the very kid-friendly name of whudafxup. Okay, parents might not like it, but that only increases its appeal to the teens the campaign is trying to reach. The newly changed website features a character named Derrick, who has wacky hair and glasses, kind of like youth favorite Napoleon Dynamite. The website is cleverly done and worth poking around.
Truth Campaign’s Latest
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Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
Yes, it is noble that they are trying to reach youth, however they need to find a way to reach us without the profanity. Being 17, I can see what they are coming from, but it doesn’t make it right.
ye wat e sed ^