Social Marketing University Update

I’m excited about the 3rd Social Marketing University training that I’ll be leading next week (October 15-17) here in Los Angeles.

I have a few excellent guest speakers, who I think will add a lot to the program. Dr. Deborah Glik, the director of UCLA’s Health and Media Research Group, will be sharing a case study of a social marketing program she developed. Hendre Coetzee, the CEO of MobileCause, will give an insider’s view on how to use mobile marketing to bring about behavior change. And at the Next Generation Social Marketing seminar, Brian Humphrey of the Los Angeles Fire Department (who I wrote about here) will be sharing how he has used social media to extend the reach of his messages and engage the community in his department’s mission.

We still have some spaces available, so if you would like to join us, please register as soon as possible!

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