I am a little late on getting the next Tip Jar published, but here are a couple of quick items:
The CDC’s National Conference on Health Communication, Marketing, and Media will offer live webstreaming of the opening plenary, keynote, and closing plenary sessions. Though my panel will not be broadcast, here are the sessions that will be:
Wednesday, August 29
8:30 am – 10:15 am (EDT)
Opening Plenary SessionUsing Metaphor to Understand and Communicate to Your Audiences
Mary Beth Jowers, Managing Director of Olson Zaltman AssociatesSelf-Invention and Self-Care: A Yankelovich MONITOR Perspective on Understanding Health Consumers In the Emerging Era of Consumer Empowerment
Dr. J. Walker Smith, President of Yankelovich, Inc.Thursday, August 30
8:00 am – 8:45 am (EDT)
Special Keynote SessionApplying Social Marketing Strategically: Lessons from England
Dr. Jeff French, Director of the National Social Marketing Centre in London, EnglandThursday, August 30
1:30 pm – 3:00 pm (EDT)
Closing Plenary Session
Reaching ConsumersHealth Communication Challenges in the Digital World
Dr. Esther Thorson, Professor and Associate Dean for Graduate Studies, Director of Research, Reynolds Journalism Institute, University of Missouri – ColumbiaDeveloping a Collaborative Distribution Channels Strategy
Dr. Robert Spekman
Tayloe Murphy Professor of Business Administration, Darden School of Business, University of Virginia
Also, just a quick reminder that the early registration discount for the next Social Marketing University training in Los Angeles ends on August 31st. Register by Friday, and you’ll get $100 off of the registration fee. We have some special guest speakers who I will announce very soon. Hope to see you there!
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
