To celebrate the 20th anniversary of Weinreich Communications, I’m thrilled to share with you a new ebook I created to help social impact professionals get started using social marketing in their programs. This free 22-page publication is designed to inspire those working in nonprofits or the public sector, and others seeking to create health and social change in their communities, to use the effective, systematic social marketing approach.
Even if you’re already a social marketing pro, I hope you’ll download the ebook to share with your colleagues or clients who may not be as familiar with how marketing can be used to create social impact. It lays out the key principles of social marketing, provides lots of resources and has a section for those who are considering social marketing as a career. Please help me spread the word about social marketing and let me know what you think about the ebook. Thanks!