The Above the Influence website created by Fleishman-Hillard for the Office of National Drug Control Policy’s Youth Anti-Drug Media Campaign has just won a Webby Award in the youth category. Take a look at it as an excellent example of a social marketing campaign using the internet to reach a youth audience.
Above the Influence
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Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
I think that the drug companys are pushing to much drugs. so I am going to be a medical assistant and goto natural ways and shut down the big drug makers.
why would this campaign win any awards? numerous government studies have proven that the hundreds millions of dollars spent on this campaign have been a waste, as marijuana use has not gone down.
A “marketing campaign” by definition implys an effort to meet consumer wants and needs. The “Above the Influence” campaign much more closely fits the definition of propaganda in that it uses biased information and ideas to promote a specific ideology. Even if you agree with the anti-drug message this campaign is a disgrace.
Social good and propaganda are in the eye of the beholder, I guess.