Social marketing campaigns seem to be keeping the rubber hand manufacturers in business this week. Here are two campaigns featured by Adfreak:
The first is a campaign from Amnesty International that uses rubber hands hanging from a grate in the street to highlight the plight of political prisoners who are put in jail because they hold the wrong opinion:
UNICEF used the same idea to raise awareness of children who are imprisoned simply for living on the street:
And this campaign from Brussels Airlines, as seen on Advertising/Design Goodness, makes clear the ease with which pickpockets can put their hand into someone’s bag without them noticing.
As these campaigns show, the only limit to the types of promotional methods you can use is your own creativity (and your budget too, I suppose). It’s interesting that all three of these campaigns came up with the same idea independently. Perhaps there was a sale on rubber hands at Hands ‘R’ Us. On the other hand…
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
