I happen to agree, which is why I’ve been helping Random House get the book out into the greater social marketing community. It’s your turn to get in on the action, because Random House has given me a stack of copies of Made to Stick, along with a bunch of fun promo items with the book’s six principles of stickiness (Simple, Unexpected, Concrete, Credible, Emotional, Stories) emblazoned on them — including mouse pads, magnets, post-it notes and sticky bookmark tabs.

I am going to be giving away “Made to Stick” gift packs to nine lucky Spare Change readers. All you need to do is send me an email at “weinreich at social-marketing.com” (substitute the @ for at) with the words “Made to Stick” in the title before midnight PST on this Wednesday 12/20/06. I will randomly pick nine winners and will contact you if you win for your mailing address (sorry, US addresses only please – I’m covering shipping myself).

You do not need to write anything in the body of the email, but if you would like to provide some comments to me about what you like about the blog or what topics you would like to see covered in the future, I would greatly appreciate getting your feedback.

I’m excited about this opportunity to give out holiday gifts to my readers. But even if you are not chosen for the giveaway, this is still a book that you will want to have on your bookshelf and use extensively. You can pre-order it at Amazon and start off the new year with a new framework for making change happen. At the very least, check out the Heath Brothers’ just-born Made to Stick blog, which opens with a post on how the concept of calories has been presented to the public in a very non-sticky way and provides suggestions for how to better get the idea across.