What’s Your Favorite Nonprofit Campaign of 2007?

Calling all nonprofit bloggers!!

I’ll be hosting the Carnival of Nonprofit Consultants here on Monday, and I am putting a call out for posts about your favorite nonprofit campaign (social marketing, fundraising, or otherwise) from this past year. You can write a new post before Sunday night or send me a link to a post you wrote during 2007 highlighting a great marketing campaign created by a nonprofit organization or government agency.

I need the link by Sunday night 8 pm Pacific time (sorry for the late notice). Send an email to npc.carnival AT yahoo DOT com with your name, your blog’s name and the URL of the post (not your blog homepage). Or if you would like to let me know your favorite campaign here in the comments, without a specific blog post, that’s fine too.


Call for Entries – Carnival of Nonprofit Consultants

On Monday, I will be hosting the Carnival of Nonprofit Consultants, a traveling compilation of the best blog posts of the week. This week the Carnival will focus on social marketing for nonprofits. You can either write something specifically for the Carnival or send in your favorite post that fits the theme.

If you would like to submit a post for consideration, send it to npc.carnival AT yahoo DOT com with your name, your blog’s name and the URL of the post (not your blog homepage). The deadline this week is Sunday, 5:00 pm Pacific Time.

Watch for the big top going up on Monday!

Done Any Award-Winning PR Work Lately?

PR News has just released the call for entries for its Nonprofit PR Awards competition; the entry deadline is September 14, 2007. Get the specifics and application at http://www.prnewsonline.com/awards/nonprofit/.

I’ve judged the PRSA Silver Anvil awards competition for programs and Bronze Anvil awards competition for tools; I’m always suprised at how much time and money organizations invest in submitting average entries. Not better than average — average. While we all like to think we do award-winning work and we love it when that work is recognized by our peers, we need to be realistic about our projects when it comes to the investment needed to enter an awards program.

That’s why I’m encouraging you to ask yourself if your project truly was creative, well executed, and really, really successful. If it was just ho-hum, put your energy into working on ideas for a whiz-bang program that will move your agency forward and generate an award next year.

If you think you have a winner, take the awards application process seriously. This isn’t something you pull together in the final minutes before the last Fed Ex pickup to meet the deadline. Award-winning entries need to be thoughtful and thorough. And because they are judged by senior practitioners, they should be compiled by your most experienced PR pro.

I’ve been on both sides of the fence — as a winner and as a judge — and would be happy to answer questions on the topic. Reach me at sb@sandrabeckwith.com.

Nonprofit TV Opportunity

My colleague Melissa Havard just sent me this note that I’m posting with her permission, in case any you who work for or with nonprofits is able to take advantage of this great opportunity:

Please let me know if you work with any non profits who might be interested in getting some amazing exposure. Feel free to forward to colleagues. NOTE: this is not a “Pay for the production costs scam”…it’s for real.

Profiles in Caring (501c3) is a half hour professionally produced television program highlighting amazing non profits who make profound differences in the lives of others. Their focus is on the mid to small non profit organization, that make great impact with minimum staff and dollars. The stories are mini documentaries, with a personal “behind the scenes” emphasis that reveals the essence of the organization and the people involved.

THEY ARE REQUESTING SUBMISSIONS FOR FALL PROGRAMMING. It’s a simple application process online, period. I’m encouraging my friends and colleagues to help get the word out! They are interested in US and International organizations.

PIC currently broadcasts nationally and internationally on the following outlets:

American Life TV
The Altitude Network
America One TV
Voice of America
Comcast on Demand
KJZZ TV Salt Lake City
KHIZ TV Los Angeles
WHBG TV Harrisburg
The STARFISH Network (dish TV)

There are several benefits to filling out an application for submission. If selected,

(1) Profiles in Caring pays ALL production costs. There may be minor travel (coach) expense for cameraman’s travel , but if that presents a problem, sometimes even this minimal charge is covered. *PIC is structured/funded so that the service they provide is producing the program with little or no cost to organization selected. No bait and switch. This is a really great, cool organization.

(2) The programming can lead to increased visibility and donations.

(3) The non profit can keep the 30 minute documentary and use without restriction however they want (fundraising, b roll for news /media, video streaming on web, cross promotion and branding, board presentations)

(4) PIC simply asks for a link on website site, either prior to or when video is aired.

(5) In addition to producing the video, there is an Ambassadors in Caring 10K grant available for qualified and selected applicants. Profiles awards (4) of these each year.

Profiles in Caring is a non-religious, not-for-profit enterprise, an initiative of DreamWeaver Medical Foundation, a 501(3)(c) organization.

For more information, contact Melissa Havard, Melissa@casablancaconsulting.com.

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Day of Horror

My deepest condolences go to the family and friends of the 32 students killed and at least 15 wounded at Virginia Tech in the worst shooting of its type in the US. This was not a tragedy — not a result of natural forces or an accident. It was a crime, an atrocity, and an act of intentional murder. May we never see another day like this again.