Here’s an ad from an optician in India with a graphic that says it all without spelling it out for you. Immediately you can see who the target audience is and what the very salient benefit is to them of using the product. What’s not as well done is the tagline “Over 53 years of eye care” in a tiny font that might not be seen by those who need the product. Beautiful picture though.
via TWENTY FOUR
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
