Last night I was interviewed about social marketing by Eric Mattson of MarketingMonger.com. He is on a quest to do 1,000 podcasted interviews with “marketers, innovators, entrepreneurs and other interesting people” and I was number 41. Check out the other interviews while you’re there.
My interview lasts about 25 minutes, and covers a lot of ground about what social marketing is, its history, examples, challenges and related resources. You can download the mp3 podcast here (and don’t worry if you don’t have an iPod — you can listen on your computer directly).
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
