I received an e-mail from David Schatsky, the President of JupiterKagan, saying that he is preparing a blog post to explain their thinking on the naming of Jupiter Research’s new Social Marketing service. I will let you know as soon as I hear anything more.
About Nedra Weinreich
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.