Nedra is a social marketing consultant, author and speaker who works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications.Want to work together or book Nedra as a speaker?
If we find over time that the term loses its relevance in our industry we'll revisit it. We have renamed coverage areas in the past. But for now, and with no disrepect to those who have worked at the other social marketing for years, whose efforts I applaud, I think the name for our coverage area is appropriate in our context and will stick with it.Perhaps they already ordered the letterhead and don't want to have to change it. Perhaps they don't want to appear to be backing down to bloggers again after an earlier controversy. I'm afraid they see this as just an issue of us trying to defend our turf, when it should be about helping their customers find them and avoiding confusion when faced with pages of completely irrelevant (to them) search results for social marketing.
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