These hijinks are not usually something that people outside of SEO or dirty politics need to worry about. But recently it has been noted that the top result on a Google search for “Martin Luther King” is a site called martinlutherking dot org that was created by a white supremacist group (I did not link to it to avoid raising its PageRank). At first glance, it appears to be legitimate, and has probably been used by many unsuspecting people as a source of information about MLK. Apparently, quite a few educators who are trying to teach their students about being critical of what they read on the internet have linked to this page as an example, which has inadvertently raised it to the top spot (not to mention the skinheads or others who uncritically used it as a source who are linking to it as well).
So to try to push this offensive website off the front page, I’m joining in on the campaign to Google bomb it out of there. If you want to join in, you can grab the code from Tuttle SVC’s blog for the links below, which provide much better alternatives for those who want real information.
Technorati Tags: mlk, martin luther king, google bomb
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
