This is way too much fun not to share. OK Go is a band that has made two of the best music videos I’ve seen in a long time (okay, well, I haven’t really watched many music videos since I was in high school in the heyday of MTV, but that’s beside the point). They are original and fun to watch, and done in just one take with one camera (though I’m sure they had to scrap many attempts before nailing it). The band members would seem to be unlikely candidates as dancers, but that just adds to the effect.
I came across the first one a couple of months ago…
and thought it was unbeatable until I just saw OK Go’s other dance video on treadmills.
There have been so many people making their own videos of the “Million Ways” dance that OK Go started a contest for the best cover version posted to YouTube, with winners joining them to dance on stage at a show. So far 183 people have submitted entries, including a pair of Canadian bronze medal figure skaters who did a version of the dance in a skating routine. That’s the way to get your fans involved!
OK Go has a very distinct brand now in my mind, and I would not have known about the band if they had not posted their videos on YouTube. By “giving away” a sample of their music and personality for free, they’ve done a great job of building awareness and making me look forward to their next offering. Is there anything you can give away that will pique interest and make people want more of your product?
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
