Daily Fix and Made to Sticks

Blogging is an interesting combination of solitariness and community. I sit here by myself in my blogger uniform (pajamas) writing out my thoughts. But once they are posted, readers make comments, send it around to their friends, post their own responses on their blogs, and I do the same for other bloggers. Being part of a community (though virtual, it’s still made up of real people) helps keep the act of blogging from being a lonely one and helps me to keep learning and improving what I do.

I’m excited to announce that I’ve been invited to join the stable of writers at what I think is the ultimate marketing blogger community – the Marketing Profs Daily Fix blog. Some of the best bloggers writing about marketing are there, so I’m humbled to be included. I am a longtime reader of the DF and have been part of the comment conversation there enough times that it already feels like home. I’ll be bringing the social marketing perspective, with the hope of inspiring commercial marketers to use their powers for good. I’m also hoping that my presence there will help raise the visibility of the field of social marketing (and help to combat the ubiquitous “social marketing” word virus). I invite you to come check it out and become involved in the warm and welcoming community there.

My first post at the Daily Fix is up today, and discusses the positive response/backlash to my Marketing to Introverts post last week. There seemed to be two camps – one in which introverts were saying “Wow! You really understand me!” and the other in which introverts were saying “No! Don’t give away all our secrets!” I was even called a “damn traitor” for publishing that article (written in all seriousness). I seem to have struck a nerve.

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In other news today, I can announce the winners of the Made to Stick gift packs: Mike Klein, Sandra Renshaw, Mark Woodman, Sara Brandspigel, Rob Chudzik, Angela Adamoli, Amy Krane, Shawn McCormick and Carol Kirschner. Congratulations to you, and thank you to everyone for taking the time to enter. Even if you did not win, you need to get this book anyways!

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