I just received a fundraising letter that blew me away with its opening line. It says:
Dear Friends,In our world of “I’s” — ipods, ibooks, itunes, imacs… I wants — the Zimmer Children’s Museum and its outreach programs teach children I care…I value…I support…I lead…I give…
Someone hire that copywriter! Fundraising is not generally within my purview, so I’m not going to use this post to teach you how to do it. Luckily, Katya has a great post from a couple of weeks ago on exactly this — how to write an effective opening line for a fundraising letter. She says:
Remember, an A+ letter grabs you from the first line by speaking to your values and presenting you with a compelling reason to act that is relevant to those values.
Grade: A+
Technorati Tags: fundraising, nonprofit, marketing
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
