This great website promoting lactose tolerance is a tongue-in-cheek play on the typical public service announcement. Though its “corporate underwriter” is Nesquik, they have the PSA format and cause lingo down. Make sure you don’t miss the hilarious video celebrating this “grass-roots movement committed to promoting tolerance for milk in all its flavors and forms.” While nonprofits are usually trying to emulate their better-funded for-profit neighbors in their marketing, it’s a nice change to see that social marketing is also considered hip enough to use to attract the attention of young people.
via IgniteBlog
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
