It being January 11th, you would think that a holiday gift that arrived today would be considered a little late. Well, that depends which holiday you’re thinking about.
Today I received a package in the mail from the team at Personality, the cause marketing agency based here in LA. It was a holiday gift… for Martin Luther King Jr. Day, which is coming up on Monday. In the box was a “Dream Vocabulary Kit,” based on those magnetic poetry sets made up of words on magnets that can be arranged to form phrases of your choice. In this case, the words are taken from several of Dr. King’s writings and speeches, with an accompanying guide to some of the quotes that can be recreated (e.g., “The time is always right to do what is right,” “Our lives begin to end the day we become silent about the things that matter,” part of his “I have a dream” speech, etc.).
What a creative and appropriate gift, which fits so well with their mission and brand. Thanks to Brian and the rest of the Personality team for the inspiration. Buzz well-deserved. Check out their blog, which is chock-full of cause marketing news and commentary (and the hint they sent out about this gift).
Technorati Tags: personality, martin luther king, cause marketing
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
