Looks like I picked the right career after all. I just came across US News & World Report’s guide to the best careers of 2007. The feature includes a list of the most overrated careers, one of which is “advertising executive.” After shooting down the myth that the ad biz is glamorous (McMann & Tate and D&D notwithstanding), and revealing the cold hard reality and disillusionment of agency life, US News reveals their recommendation for an alternative career: social marketing.
Too bad for all you nonprofit managers. US News thinks your job is overrated and suggests you find a career in the private sector that will enable you to donate time or money to your favorite nonprofit. Same difference, right?
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Technorati Tags: career, nonprofit, marketing, advertising, US News
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
