It’s time for another edition of The Tip Jar, where instead of you having to leave a little something behind for me, I give tips to you:
- The next Healthcare Blogging Summit will be held on April 30 in Las Vegas, coming on the successful heels of the first one in December. I will be moderating a session on using new media to motivate behavior change, with a panel of speakers that includes Fabio Gratton of Ignite Health, Debbie Donovan of Conceptus, Adam Pellegrini of the American Cancer Society, Graham McReynolds of the National Multiple Sclerosis Society, and Ralph De Simone of the Leukemia & Lymphoma Society. The other sessions look fantastic as well, and the keynote speaker will be Jay Bernhardt, the director of the CDC’s National Center for Health Marketing. Check out the program, and I hope I’ll see you in Vegas!
- NomadsLand is an online distributor of high-quality documentary films with a social mission, sort of a higher-end social marketing YouTube. They pay filmmakers 50% in royalties for each download. The range of films highlighted looked very interesting, including what is happening after the tsunami in Sri Lanka, a look at global human rights, and an American filmmaker’s journey through Sudan. In a separate but related story, a new genre is emerging in short films specifically designed for viewing on mobile phones.
- And for those who create health-related video content, the Health Communication Working Group (HCWG) Steering Committee has announced its 4rd annual Film/Media Festival to be held during the American Public Health Association’s (APHA) Annual Meeting this November in Washington, DC. This call for submissions is limited to productions created for audiences in the United States, but is not limited to English language productions. Submission deadline is July 31, 2007. For more information and guidelines, contact Linda Bergonzi King, MPH, at bellapro AT aol.com. (sorry, can’t find any web link for it)
- Francois Lagarde and Sameer Deshpande are conducting a worldwide survey on advanced-level social marketing training events. Give them your two cents by filling out the survey, and you could win a social marketing book. Please respond by February 21st.
- Congratulations to Albuquerque, the fittest city in the United States, according to Men’s Fitness magazine. The criteria included lifestyle factors in each city: fast-food restaurants per capita, availability of gyms or bike paths, commute times, how much television watching Nielsen records, and federal health statistics on obesity-related injuries and illnesses.
- Great news! Gambian president Yahya Jammeh has discovered a cure for AIDS that works in three days, and his health minister backs him up on it so it must be true. Well, that takes care of that problem.
- I have been watching Season 1 of the show 24 on DVD and am really enjoying it. The New Yorker just ran an article on Joel Surnow, the man behind the series, and raises the question of whether the show has made the idea of using torture to extract information more acceptable to Americans in general and American soldiers in particular. Whichever side of the issue you come down on, it’s interesting to see how a TV show can affect a national ethical debate.
- Tammy at Influential Foofaraw shares a piece explaining the differences between various types of marketing that will elicit a giggle. And by the way, if she says that she’s fantastic in bed because she makes sure her partner wears a condom, that’s social marketing.
On that note, I think I’d better end here!
Photo Credit: chezamy
Technorati Tags: social marketing, healthcare blogging summit, nomadsland, apha, AIDS, 24
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
