I put together a resource list related to the Next Generation Social Marketing Seminar I did in DC last month and thought I’d share it with you. The first part of the presentation included an overview of the social media revolution, with examples of how these tools are being used around health and social issues. I’ve uploaded the PowerPoint slides to SlideShare, and you can view the slideshow above. The second half of the training was more hands-on, where we applied and practiced using social media like blogs, tagging and RSS.
The presentation is built around the general categories of social media activities. Somehow when I was brainstorming the categories, they all ended up starting with the letter C, so of course they have to be called “The Ten Cs of Social Media.” I’m sure I’m not the first to come up with this conceit.
So, what can you do with social media?
- Communicate
- Connect
- Collaborate/Co-Create
- Collect/Categorize
- Collective Wisdom
- Customization
- Conversation
- Community
And in social marketing, these can all lead to the Big C – CHANGE.
If you look at the slideshow, you’ll see how I categorized different social media tools under each heading, with social marketing examples of each. Of course, most tools could fit under more than one category, but for the purposes of the presentation, I divided them out in a way that makes sense.
Here is a list of resources that were mentioned during the seminar or linked to the presentation (but is by no means a comprehensive list of what’s out there):
My lists of social marketing-related blogs and bookmarks:
Resources for getting up to speed on details of Web 2.0 for nonprofits/social marketers:
- Beth’s Blog (Beth Kanter) – see especially the resources listed in her left sidebar
- On Social Marketing and Social Change (Craig Lefebvre)
- Web 2.0 in Nonprofits Wiki
- Net Squared Resource Centers on various social media how-to topics for nonprofits
RSS Readers:
Blogging + examples:
- Choosing a Blog Platform
- LA Fire Department
- These Come From Trees
- Save Darfur
- Dooce – skin cancer experience
Podcasts:
Video/Photo Sharing:
Social Networks:
- Change.org
- MySpace – Planned Parenthood page
- My Cancer Place
- Skype
- Ning
Wikis:
Searching/Bookmarking/Tagging:
Collective Wisdom:
- Revolution Health – ratings
- Wikipedia
- Digg
Virtual Worlds/Avatars:
Comment/Meme Trackers:
This is just a “get you started” list. For more details on how to jump in and join the party, you can explore the resources at the top of the list. Feel free to add your favorites in the comments.
Technorati Tags: social marketing, social media, ten cs
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
Thank you so much for this post. I just spent about 3 hours going through all the web sites you included. I learned so much.
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