Speaking of social media, the Healthcare Blogging Summit was a lot of fun and I learned quite a bit at the same time. My notes are not detailed enough to reconstruct a summary, but John Mack of the Pharma Marketing Blog liveblogged some of the sessions, including the one I moderated on using new media to motivate behavior change (maybe I’m biased, but I thought it was the best panel of all!). The amazing people on my panel were:
- Fabio Gratton: Chief Innovation Officer, Ignite Health
- Debbie Donovan, Director, Corporate Communications, Conceptus
- Adam Pellegrini, Strategic Director Online, American Cancer Society
Here are the links to John’s session summaries:
John also presented results of his Pharma Blogosphere reader survey in one of the panels that touched on measurement.
For me, the best part of the summit was getting to meet people I previously knew only in cyberspace — Dmitriy, Carol, Toby and Fard — as well as seeing familiar faces and meeting new friends too. The only disappointment for me was that the room was not as full as it should have been, so this was a missed opportunity for a lot of people. The next summit will be a two-day event in Chicago in September, and I hope it will attract the audience it deserves. Kudos to Dmitriy for putting this event together!
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Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
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I’m so glad it’s been helpful to you! Best of luck with moving into social marketing.