Call it a reverse Green Acres or the second coming of the Beverly Hillbillies, but as of this weekend my family and office are moving from the semi-bucolic San Fernando Valley to the very citified Westside of Los Angeles. While it will be quite an adjustment for this Valley Girl, I’m looking forward to being able to walk to stores, restaurants and the local Coffee Bean (a good inducement to exercise). It will also be fun to be around the corner from Samuel Goldwyn Films, just down the street from Fox Studios and five minutes from the LA County Museum of Art.
Because of the logistics involved with the move, and uncertainties around when my office will be fully functioning, I will not be blogging for a week or two. But, luckily for you and me, I have a guest blogger who will be standing in for me while I’m out. Sandra Beckwith is a writer, speaker and coach who wrote the wonderful Publicity for Nonprofits: Generating Media Exposure that Leads to Awareness, Growth and Contributions. She sent me a copy and I found the book to be a perfect companion to my own Hands-On Social Marketing book. It’s full of step-by-step guidance, worksheets, tip lists, and sample materials, and is laid out in a framework similar to what I used in my book for the (much shorter) PR section. Sandy will be sharing her vast media knowledge and experience with us, and I’m looking forward to reading her posts. In the meantime, you can read a recent interview with her by Chris Forbes.
If you try to contact me in the next week or two, please be patient if I am slow to get back to you. Let’s hope I don’t have to make too many sacrifices to the utility gods to get back up and running quickly.
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
