Consummate bookworm CK has announced the next round of the Marketing Profs Book Club, and the featured book is one of my favorites for nonprofits who want to do social marketing — Robin Hood Marketing by Katya Andresen.
You might remember that I did a review of the book last year and thought it was a great guide to developing a marketing mindset in your nonprofit communications. For more on the book, read CK’s interview with Katya. I’m looking forward to many stimulating online discussions at the Book Club, which will start November 13. Sign up by October 12 to be part of the Book Club, and you will be entered to win one of 50 free copies of Robin Hood Marketing!
I was honored to be asked by CK to put together a short introduction to social marketing as a bonus to be offered to all Book Club participants. This free eBook, Social Marketing at Your Fingertips: A Quick Guide to Changing the World, is now available for download. It briefly explains what social marketing is and isn’t, outlines the social marketing mix, offers an abridged review of Robin Hood Marketing, and provides a list of resources for more information. I hope you find it helpful!
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
Thanks so much Nedra, especially for offering your terrific Guide as part of the book club!
http://www.youtube.com/booktrailers
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that’s featuring them on YouTube. http://www.youtube.com/booktrailers