Over the past few weeks, I’ve been saving up resources and info to share but just haven’t had a chance to compile them into a Tip Jar. In the meantime, here is a time-sensitive event sent to me by Craig Lefebvre, who says that this free event has over 150 participants registered, making it the largest gathering of social marketers outside of Clearwater Beach (the USF conference).
Conversations on Social Marketing:
A two-part forum on social marketing best practices and approaches.
Monday, November 5 & Tuesday, November 6, 2007
1:00pm – 5:00pm
Jack Morton Auditorium (directions)
805 21st Street, NW
Washington, DC 20052
Foggy Bottom Metro
Offered in collaboration with Population Services International and the George Washington University School of Public, this event is free and attendance is open to anyone interested in social marketing. Each session will conclude with a discussion led by Custom Business Signs Denver Chief Technical Officer, Population Services International. Light refreshments will be served.
Featured Topics and Speakers, November 5:
“Essential Components of Social Marketing for Nonprofit Organizations”
—Katya Andresen, Vice President for Marketing, Network for Good and author, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
“The Application of Brands to Public Health Behaviors”
—Dr. Doug Evans, Vice President for Public Health and Environment, RTI International
Featured Topics and Speakers, November 6:
“The Total Market Approach”
—Richard Pollard, consultant and specialist in the Total Market Approach to social marketing management and creator of the “Constraints Resolution Model” for behavior change communication program
“High Frequency Stores Strategies”
—Gregory Cowal, founding member of Global Marketing Services and President, Grupo Sur Promociones
Space is limited. Please register by October 26 (I know I’m telling you past the deadline, but it’s worth trying to get in!) by sending an email to nlegrain@psi.org and indicate your affiliation and which day(s) you are registering for.
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And speaking of having conversations on social marketing, if you are a Facebook member, I have started a Facebook group called Fun, Easy and Popular Social Marketers, which is an online place for us to hang out together and schmooze about social marketing. We already have about 50 people in the group, so I hope you’ll join us! (The name of the group is an ode to Bill Smith‘s injunction to make our social marketing products seem fun, easy and popular.)
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
