For this week’s Carnival of Nonprofit Consultants, we’re looking back at some of the best campaigns of 2007.
Bryan Miller of the UK Fundraising blog highlights the Crisis “Send a Singer” campaign, which raised one million pounds by encouraging companies to replace their traditional Christmas cards with video e-cards depicting people who had been helped by the charity.
Paul Jones of Cause-Related Marketing is enthusiastic about the “open source cause-related marketing” that General Mills has done with its Box Tops for Education campaign.
Marc van Gurp of the newly launched Osocio site nominated Amnesty International France’s campaign called “Your signature is more powerful than you think.” UPDATED LINK TO VIDEO Unfortunately, the video is no longer available on YouTube, but Marc describes it as “The best from the best art director of the world, Erik Vervroegen, TBWA/Paris.”
The DMA’s Integrator blog provided a wonderful example of a successful fundraising campaign for the Save Darfur Coalition, which raised over $415,000 online. The best part is that the post includes a breakdown of each element of the appeal with the corresponding number of gifts and average amount raised by each approach.
CK showed how effective a commercial can be when it uses “show don’t tell” marketing. Though Durex Condoms are not a nonprofit product, it’s definitely related to social marketing (and the guys dressed up as eager sperm are awfully cute).
Katya Andresen on her Nonprofit Marketing Blog told the story of a pair of sisters who launched their own personal campaign to raise money for the Genesis Home. One of the sisters laid out all the channels and approaches that they used to successfully raise about $10,000.
Anastasia Goodstein of Ypulse talked about the Ad Council’s Delete Cyberbullying campaign back in March. The spots are painful to watch, but elicit exactly the right emotional response in the viewer.
And one of my favorite campaigns this year has been the Florida Department of Health’s “Talk to the 5th Guy” campaign. It’s a humorous take on hygiene and preventing the spread of germs at the workplace. (The premise is that 4 out of 5 people wash their hands — Ben Mitchell is that fifth guy.)
What are your favorite campaigns from this year? Please share them in the comments!
Next week the Carnival will travel to the Donor Power Blog. If you would like your blog to be included in this carnival, go to BlogCarnival.com to submit your post using the form there or send an email to npc.carnival AT yahoo DOT com with your name, your blog’s name and the URL of the post (not your blog homepage). The deadline is usually Friday, 8:00 p.m. ET.
Technorati Tags: carnival of nonprofit consultants, marketing, campaign
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
Found the Amnesty video:
http://www.youtube.com/watch?v=OjC_k1B0Xdg
Another brilliant one:
http://www.youtube.com/watch?v=wbNF4fhWXsM
This is not a psa anymore, it’s art.
Thanks for the updated link. It’s a gorgeous video.
Hi Nedra,
I wanted to let you know about the Nonprofit December Giving Carnival. Deadline to submit your post is Dec. 20th.
Here is the link,
http://christopherscottblog.typepad.com/blog/2007/11/december-giving.html
Let me know if you have any questions.
Christopher S.
http://www.ChristopherScottblog.com
I’m behind on reading my favorite social marketing blogs but here is my $.02 a little late – I also love “The 5th guy” commercials. But I have to give a shout out to RE3.org. I am also partial to our new commercials. They can be found here – http://www.youtube.com/re3org. One of our commercials just reached the 10,000 views mark.