Apparently this has been circulating via email and web for a while, but new to me (origin unknown). Thanks to Nancy Lee for passing along this social marketing branding inspiration.
About Nedra Weinreich
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.