Think you need to do an awareness campaign? Think again. I talk about this common pitfall and more in my latest video:
If the video inspires you to learn more about how to use social marketing to make your program more effective, I have a new webinar series coming up! The Hands-On Social Marketing webinar series starts January 11th, and will focus on the social marketing process, audience research and segmentation, behavior change strategies and social marketing evaluation. Webinar #1: Social Marketing Step-by-Step Tues, January 11, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT This 60-minute webinar lays out the process of developing an effective social marketing program by following six key steps. Following this clear process, you will ensure that your program is developed and implemented systematically and strategically. Webinar #2: Understanding and Segmenting Your Audience Tues, January 25, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT This 60-minute webinar will discuss how to select the target audience(s) you will address with your social marketing program and the various types of research methods you can use to understand what motivates them. Webinar #3: Behavior Change Tricks of the Trade Tues, February 8, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT This 60-minute webinar presents an assortment of methods you can draw from to help your audience adopt positive or healthy behaviors. We’ll discuss various behavior change theories, the use of fear appeals, the design approach and more. Webinar #4: Real-World Social Marketing Research and Evaluation Tues, February 22, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT This 60-minute webinar focuses on how to conduct research to plan and evaluate your social marketing program. While many feel evaluation is the most challenging part of social marketing, this webinar will give you the confidence to tackle a design for your program. Archived webinars from previous series on social marketing fundamentals and social media are also available. For more information and to register, just go to Social Marketing University Online.
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
