by Nedra Weinreich | Feb 9, 2007 | Blog, Resources
It’s time for another edition of The Tip Jar, where instead of you having to leave a little something behind for me, I give tips to you:
- The next Healthcare Blogging Summit will be held on April 30 in Las Vegas, coming on the successful heels of the first one in December. I will be moderating a session on using new media to motivate behavior change, with a panel of speakers that includes Fabio Gratton of Ignite Health, Debbie Donovan of Conceptus, Adam Pellegrini of the American Cancer Society, Graham McReynolds of the National Multiple Sclerosis Society, and Ralph De Simone of the Leukemia & Lymphoma Society. The other sessions look fantastic as well, and the keynote speaker will be Jay Bernhardt, the director of the CDC’s National Center for Health Marketing. Check out the program, and I hope I’ll see you in Vegas!
- NomadsLand is an online distributor of high-quality documentary films with a social mission, sort of a higher-end social marketing YouTube. They pay filmmakers 50% in royalties for each download. The range of films highlighted looked very interesting, including what is happening after the tsunami in Sri Lanka, a look at global human rights, and an American filmmaker’s journey through Sudan. In a separate but related story, a new genre is emerging in short films specifically designed for viewing on mobile phones.
- And for those who create health-related video content, the Health Communication Working Group (HCWG) Steering Committee has announced its 4rd annual Film/Media Festival to be held during the American Public Health Association’s (APHA) Annual Meeting this November in Washington, DC. This call for submissions is limited to productions created for audiences in the United States, but is not limited to English language productions. Submission deadline is July 31, 2007. For more information and guidelines, contact Linda Bergonzi King, MPH, at bellapro AT aol.com. (sorry, can’t find any web link for it)
- Francois Lagarde and Sameer Deshpande are conducting a worldwide survey on advanced-level social marketing training events. Give them your two cents by filling out the survey, and you could win a social marketing book. Please respond by February 21st.
- Congratulations to Albuquerque, the fittest city in the United States, according to Men’s Fitness magazine. The criteria included lifestyle factors in each city: fast-food restaurants per capita, availability of gyms or bike paths, commute times, how much television watching Nielsen records, and federal health statistics on obesity-related injuries and illnesses.
- Great news! Gambian president Yahya Jammeh has discovered a cure for AIDS that works in three days, and his health minister backs him up on it so it must be true. Well, that takes care of that problem.
- I have been watching Season 1 of the show 24 on DVD and am really enjoying it. The New Yorker just ran an article on Joel Surnow, the man behind the series, and raises the question of whether the show has made the idea of using torture to extract information more acceptable to Americans in general and American soldiers in particular. Whichever side of the issue you come down on, it’s interesting to see how a TV show can affect a national ethical debate.
- Tammy at Influential Foofaraw shares a piece explaining the differences between various types of marketing that will elicit a giggle. And by the way, if she says that she’s fantastic in bed because she makes sure her partner wears a condom, that’s social marketing.
On that note, I think I’d better end here!
Photo Credit: chezamy
Technorati Tags: social marketing, healthcare blogging summit, nomadsland, apha, AIDS, 24
by Nedra Weinreich | Feb 2, 2007 | Blog, Resources
From time to time, I come across odds and ends that I want to let you know about but may not warrant a full post. I prefer to combine them together rather than having lots of short one or two liner posts a la Instapundit (Indeed.). These posts shall henceforth be named… [insert drumroll/trumpets] …the Tip Jar. Here’s what we have this week:
- 64.9% of online community members who participate in social causes online say they are involved in causes that were new to them when they started participating in social networks, while 43.7 % of online community members say they engage more in social activism since they started participating in online communities. – from the USC-Annenberg Digital Future Project (via WOM Research)
- Back in September I wrote about the youth screenwriting contest sponsored by Scenarios USA. Scenarios partnered with Rap-It-Up, the award-winning public education initiative of BET and the Kaiser Family Foundation, to launch the “What’s the REAL DEAL on Growing up in the Age of HIV/AIDS?” story and scriptwriting contest. They have a winner, and the new film “Reflections,” written by high school senior Kayana Ray, is premiering on BET on February 4th at 12:00pm.
- Food marketers should not pretend that fruit-flavored kids’ foods contain actual fruit, but parents and kids need to learn to be more skeptical of the pictures on the packaging as well. A new report (pdf) came out from the Prevention Institute that contained some “no duh” moments (e.g., Fruity Pebbles and Cap’n Crunch with Crunch Berries do not contain any fruit), but is also a good reminder that many people need help learning how to read and understand food labels better. (thanks to Tamar for the tip)
- There has been a lively discussion over on the Social Marketing Listserv this week about definitions of social marketing in theory and practice. If you would like to become a part of this international e-mail network of social marketers, here are instructions for how to subscribe. Send an e-mail message to listproc@listproc.georgetown.edu with “subscribe soc-mktg yourname” in the body of the message (your name goes in place of “yourname”). But be sure to keep the instructions you’ll receive so you don’t have to harass the other listserv members with numerous incorrectly sent “unsubscribe” messages if you change your mind.
- I am hosting the Carnival of Nonprofit Consultants on Monday. If you have a blog post you would like to submit for potential inclusion — particularly on the theme of social marketing for nonprofits — send it to me by Sunday at npc.carnival@yahoo.com.
- Finally, tonight begins the Jewish holiday of Tu B’Shvat, the New Year of the Trees. So eat some fresh or dried fruits and nuts, plant a tree (or let someone else do it for you) and think about all the wonderful things that trees do for us. Give your favorite tree a big hug.
Photo Credit: Paul Schreiber
by Nedra Weinreich | Aug 11, 2006 | Blog, Resources
A couple of new resources that I want to share:
CDCynergy-Social Marketing Edition – Version 2.0
The latest version of the interactive multimedia CD-ROM gives step-by-step support for developing, implementing and evaluating a successful social marketing program. The Turning Point Social Marketing Collaborative developed the tool in cooperation with the CDC and the Academy for Educational Development. The enhanced Version 2.0 retains the popular features of the original, and adds a “test your knowledge” feature, more step by step support and user friendly interface, greater interactivity, global search capabilities and updated and streamlined content. Order your copy of the CD-ROM for the cost of shipping & handling. (thanks to Mike Newton-Ward for the tip!)
Audio Conference on Social Marketing for Coalitions
CADCA (Community Anti-Drug Coalitions of America) is offering an audio conference on “Social Marketing for Coalitions” on Thursday, August 31st from 3:00-4:30 pm Eastern time.
This audio conference will discuss the key elements in developing a social marketing strategy—from targeting specific audiences and developing of a logic model to creating messages and collateral that resonate with those audiences and motivate action. The discussion also will center on the differences between social and commercial marketing, the importance of research and evaluation in creating a social marketing strategy, and tactics that social marketers use to implement behavior change
Presenter for the call will be Sue Stine, Manager of Dissemination and Coalition Relations for CADCA’s National Coalition Institute. The program will be moderated by Dr. Eduardo Hernández, Deputy Director Dissemination and Coalition Relations for the Institute.
When you register for the conference, you will receive a call-in number for the conference. I am not familiar with either of the speakers, but this sounds like a great introduction to social marketing, whether or not you are working with a coalition.
Technorati Tags: social marketing, resources, CD, conference
by Nedra Weinreich | Aug 3, 2006 | Blog, Resources
Thanks to Logic+ Emotion for the heads-up on a free online course being offered by BusinessWeek.
The lessons for Graphic Design for Non-Designers will be available until August 16th. The course description says:
Everyone at one time or another has had to create a document of some sort. Whether it was a poster for your son’s 7th grade presidential election campaign or your boss’s directive to create a flyer for distribution by fax. The question is, do you have to be a trained graphic designer to create these documents? No, you don’t. You only need to have a set of guidelines to follow, one of which is to open your mind and let your creativity out to play. It’s probably been a while since the two of you got together. There is a world out there to explore with your two hands and one brain, so roll up your sleeves and put on your thinking cap.
Knowing the general principles of graphic design will serve you well in your social marketing programs, whether or not you are actually the one creating the layout. If you understand things like how to depict ideas graphically, use color effectively, choose a font that adds to your message and compose an eye-catching design, you will be much more successful in your efforts.
Concurrently, BusinessWeek is also offering a free online course on Practical Desktop Publishing, which is useful for those who want to go to the next level and understand the technical side of working with images and knowing how to work with print shops and service bureaus once the document is ready to be printed.
These are topics that are helpful to know something about, whatever your actual job description.
by Nedra Weinreich | Feb 28, 2006 | Blog, Resources, Social Marketing
Britt Bravo (I just love her name – she sounds like a superhero!) tagged me to participate in a new meme [definition] that’s going around. I guess this is the blogger equivalent of a chain letter, minus the threats to my health and fortune if I don’t pass it along. But this is actually a topic that I would want to post about at some point anyway, and I think most other bloggers would as well.
The question is, “What five resources – online or otherwise – would you point people to, if you wanted to give them an entry into your field of expertise?”
So here are five useful resources I would recommend to those who want to learn more about social marketing:
1. Bill Smith of the Academy for Educational Development is one of the best minds in the social marketing field. He has compiled a number of his articles and presentations on social marketing into an e-book called Social Marketing Lite (pdf), which is written in an easy-to-read and conversational style.
2. Tools of Change is a great website that offers specific tools, case studies, and a planning guide to implement social marketing programs.
3. The annual Social Marketing in Public Health Conference is hosted by the University of South Florida in Clearwater Beach, FL each May or June, and is the best place to get up to speed with the current state of social marketing knowledge and practice. They offer a preconference introductory training for people new to the field, the conference itself with both plenaries and in-depth workshops, and a field school the following week for those who wish to receive training in specific social marketing topics. I always highly recommend this conference for anyone who is interested in becoming a social marketer, whether or not their focus is on public health issues.
4. The Turning Point Social Marketing National Excellence Collaborative is a Robert Wood Johnson Foundation-funded project that offers numerous downloadable publications about social marketing, information on training, free CDCynergy social marketing planning CDs and more.
5. And for the latest news and cutting edge thinking on the topic, I go to R. Craig Lefebvre’s blog On Social Marketing and Social Change. He always has something interesting to say.
For those who want to get into more depth after checking out these five resources, I have compiled many other useful social marketing-related links and articles on my website and Squidoo lens.
And now, who to tag to continue this chain? I will pass the torch to some of my favorite bloggers whose fields do not overlap too much with me or each other:
Rohit Bhargava to list 5 resources for becoming an interactive marketer
Robert Avrech to list 5 resources for becoming a screenwriter
and I’ll take a big chance and invite Guy Kawasaki to list 5 resources for becoming a product evangelist.
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
