Kudos to Charlene Li and her colleagues at Forrester Research for changing the name of their previously titled “Social Marketing Boot Camp” to the “Social Computing Boot Camp” (official title – “Social Computing: Tapping Into the Power of Connected Customers”).
After my recent post bemoaning the fact that the term “social marketing” was being co-opted by bloggers and others talking about peer-to-peer and consumer generated media, Charlene agreed that the dual use of the term could be confusing. Thanks to her example, and hopefully others like her out there, we may yet win the war of words, keeping the meaning of the term “social marketing” free from confusion.
And I think the term “social computing” describes what she is doing perfectly.
Nedra helps nonprofits and public agencies create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. 
